IMPERIAL Tobacco has announced that as part of their “Lambert & Butler says ‘Hi’” campaign, both Lambert & Butler and L&B Blue will continue to be available from June in striking limited edition packs.
Imperial Tobacco Brand Manager Madeleine Pearce says: “One in four packs sold in the premium sector today is Lambert & Butler Silver, while L&B Blue’s total market share has catapulted to almost 4% since its 2014 launch.
“Lambert & Butler is an iconic British cigarette, and these limited edition ‘Hi’ packs celebrate both the class and heritage of L&B Silver plus the sassiness of L&B Blue. Retailers looking to increase their sales should ensure they stock up on both these profit-driving tobacco brands while the offer lasts.”
Lambert & Butler Silver limited edition packs are presently on sale in King Size, Full Flavour 20s in standard packs at £8.85 RRP. L&B Blue limited edition packs are currently available in King Size, full flavour 19s in both standard pack at £7.35 RRP, plus price-marked packs at the same price.
The full Lambert & Butler range is available in both standard and price-marked packs, while stocks last.