AG Barr has released the limited edition IRN-BRU 1901 in shops across Scotland.
The top-end tipple has been made using an ‘old and unimproved’ IRN-BRU recipe first created in 1901, when BRU was born.
“This is IRN-BRU as you’ve never tasted it. It’s a chance to enjoy a unique and authentic piece of Scottish history – but don’t hang about, we don’t think it will be around for long,” said Robin Barr, former chairman who unearthed the recipe.
— gambling man (@gamblingman8) December 3, 2019
“The 1901 recipe has aged beautifully over the last 118 years. For a limited time, we’ll be producing a premium ‘old and unimproved’ IRN-BRU 1901 just as it was enjoyed by our first fans.”
While IRN-BRU’s secret flavour essence remains unchanged, the 1901 recipe doesn’t have any caffeine, but it does have a frothy head on its gingery fizz and is sweetened with sugar to produce a rich satisfying taste.
Blairo is happy with his Irn Bru 1901. Get it while you can folks it’s selling out fast pic.twitter.com/WJTPZvBrcR
— Blair Cameron (Blairo) (@BlairCameron19) December 2, 2019
The new limited-edition packaging features the IRN-BRU strongman and authentication from inventor Andrew Greig Barr in homage to its Victorian-era advertising. Andrew oversaw the launch of Barr’s IRON BREW in 1901, which was later renamed IRN-BRU.
IRN-BRU 1901 retails at £1.99 a bottle. It will be sold only in 75cl glass bottles, just as it was back in the day.