Leading brands join hands to support Platinum Jubilee Pageant

The Platinum Jubilee Pageant has announced major household British brands, as well as leading international companies, as partners of the event celebrating the Queen’s 70-year reign.

The 16 partners represent diverse sectors including retail, fashion, hospitality, culture, media, travel and business.

Platinum Partners include Burberry, Moët & Chandon, M&S and St James’s House. Pageant Partners include Air Partner, Boodles, Bloomberg, Cadbury, Cadogan, Endava, Fortnum & Mason, McDonald’s, Meta, Sotheby’s, Waitrose & John Lewis and Whispering Angel.

The Pageant said more partners will be announced at a later date.

The once-in-a-lifetime event, taking place on the 5 June, has been financed in its entirety by a combination of corporate partners, commercial businesses, royal warrant holders and generous individuals.

“With less than six months until the Jubilee weekend, we are delighted by the generosity of our partners, all recognising the significance and power of this unique occasion,” Nicholas Coleridge, co-chair of the Platinum Jubilee Pageant, said.

More than 6,000 military personnel, performers, key workers and volunteers will unite to tell the story of the seven decades in the awe-inspiring festival of creativity. Drawing on talent from every part of the UK and across the Commonwealth, the Pageant will combine pomp and ceremony, street arts, theatre, music, circus and costumes.

People will be able to enjoy the Pageant in-person on the streets of London, on TV, via a digital experience or by hosting events in their own communities.

“As a proud holder of the Royal Warrant for over 167 years, Cadbury is thrilled to be part of the Platinum Jubilee celebrations this summer,” Benazir Barlet-Batada, Cadbury senior marketing director, commented.

“The celebration recognises communities across the UK and Commonwealth, so Cadbury is delighted to be giving members of the public the opportunity to attend the Pageant which pays tribute to The Queen’s extraordinary reign – and be part of one of the largest celebrations in decades.”