Imperial Tobacco has announced the RRP of L&B Blue will remain at £8 for a packet of 20.
Earlier this month, a manufacturer price increase took place across certain SKUs within the factory made cigarette (FMC) and roll your own (RYO) categories.
One exception is one of ITUK’s bestselling brands, L&B Blue, which remains at £8 RRP for a pack of 20 cigarettes across the Real Blue, Bright Blue and Crushball SKUs (both King Size and Superkings).
Tom Gully, Brand Planning Manager, comments: “Re-positioning L&B Blue’s pricing means that one of UK tobacco’s most iconic brands is now also one of the most affordable.
“We’d urge our retailers to consider stocking L&B Blue if they don’t already do so – the combination of big brand power at a great value price point means it’s bound to fly off gantry shelves.”