Landmark expands Sunspring water range

Landmark Wholesale is adding two new flavours to its Sunspring water range, launched earlier this year. Over one million bottles have already been sold in the popular range.

The Lemon & Lime and Kiwi & Strawberry flavours will be available in 500ml sports cap bottles with an RRP of 45p from August.

“With the crackdown on sugar at the forefront of many customers’ minds, flavoured water is becoming an increasingly popular alternative,” said Anna Roddis, Trading Controller at Landmark Wholesale.

“These new flavours are a testimony to how successfully classic Sunspring water has performed so far. We’re delighted to have just hit our millionth bottle sold, and I know the new flavours will be a hit with retailers and their customers, especially as they represent such great value.”

Rose Rickett, Store Manager at the Lifestyle Express store in Walsall, noticed an increase in sales of her flavoured water following the Sugar Industry Drinks Levy: “Our water range is constantly growing and I’m always looking for exciting new additions to add to it.”

“We started stocking flavoured water in preparation for the sugar tax, and sales have increased dramatically, especially for parents buying soft drinks for their children. Bottles with sports caps are hugely popular as it makes it easier than traditional lids for customers drinking while on the move. I would definitely advise retailers to stay on top of trends and stock a good range of waters to be sure you have what your customers are looking for,” she said.