Rice brand Laila is expanding into lentils, beans and flours with the launch of 19 new products under ‘Laila Naturals’ brand.
The 19 skus span chickpeas and kidney beans to semolina, polenta and rice flour. The packaging follows the brand’s recent multi-million rebrand, and is fully recyclable.
Harry Dulai, managing director of Surya Foods, said the new range will tap into wholefood and vegan trends.
“More and more consumers are focusing on adopting healthy eating habits and are mindful of how their preferred sources of protein impact the planet and their personal health with many now opting for plant-based protein,” he said.
“We are continually looking for ways to evolve our brand for consumers who have come to know and trust the Laila brand – which is synonymous with quality, authenticity and great value – and this has been a natural brand extension.”
Laila Naturals Lentils, Beans and Flours are available in 500g and 2kg packs with RRP ranging from £0.99 to £3.49.