La Gioiosa Prosecco house is releasing a Limited-Edition Prosecco Rosé Millesimato in collaboration with quintessentially British designer Yvonne Ellen to celebrate the 2022 British Summer. The limited-edition will be available to order on time for the Queen’s Platinum Jubilee celebrations.
Yvonne chose her pair of pet budgies, Paul and Simon, to appear on the Limited-Edition label alongside a bright green parakeet – a breed that can be found in abundance just by Buckingham Palace in London’s Hyde Park. Yvonne has even dressed her birds ready to party for the jubilee celebrations!
The flowers on the special Prosecco Rosé bottle are fantastical versions of some of the many beautiful species native to Italy. You’ll even spot the leaves of the Glera and Pinot Nero grapevines, which are used to create this pretty and premium pink fizz.
UK distributors North South Wines will support this release with an influencers campaign via 40 lifestyle accounts, a digital campaign and a press drop for traditional Media with an overall reach of 15 million plus.
“Quirky and with a sense of fun, Yvonne Ellen style is a great match for our delicate and celebratory Prosecco Rosé,” said North South Wines MD, Kim Wilson. “It will be the perfect drink to share with and gift to loved ones. With street parties and royal birthday themed dinners on the cards, there will be plenty of opportunities for generations of people to raise a glass together during the anniversary Bank Holiday and into the summer.”
Limited-Edition La Gioiosa Prosecco Rosé Millesimato 2021 has an RRP of £10.99 and is ready for trade orders now via North South Wines with UK stock available. It will also be available via Nisa, Budgens & Londis .
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