KP Snacks has announced the launch of new Fiery Steak ridge cut crisps under McCoy’s brand, inspired by the iconic McCoy’s Steak flavour.
The company said it wanted to to fire up the McCoy’s Flame Grilled Steak flavour which turns 35 this year.
“This year marks 35 years for our iconic McCoy’s Flame Grilled Steak. As one of the most popular crisps in the CSN category, we saw an opportunity to tap into consumer trends and launch a new NPD which offers a bold and delicious twist to the market,” said Claire Cooper, McCoy’s marketing manager.
In stores from 2 March, the new Fiery Steak crisp will be available in Grab Bag (RRP: £0.89) and £1 PMP formats. From May 2020 the product will be available in the McCoy’s Strong & Spicy Variety Multipack (RRP: £1.70).
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