KP Snacks launches new cross-brand promotion

KP Snacks has today announced the launch of an exciting cross-brand promotion, ‘WIN £2021’.

Running from 24 May until 12 November 2021, the campaign offers shoppers the chance to “win the year in cash” by simply texting a number that will be promoted on all Hula Hoops, McCoy’s, Skips, Nik Naks, Discos, and Wheat Crunchies packs in Grab Bag and £1PMP format. Over the course of the promotion, there will be 24 cash prizes to be won, with a prize fund of nearly £50K.

Supporting its heritage brands, KP Snacks’ newest promotion looks to champion positivity through 2021 and support its trade retail partners in recovering and driving their singles sales. With lunchtime still the No.1 occasion for singles, KP Snacks is using the opportunity to increase meal deal sales with its core brands, which have been identified as the ideal fit to the meal deal shopper profile.

“We are really excited to launch this campaign and demonstrate our ongoing commitment to category recovery and growth,” said Kevin McNair, Marketing Director, KP Snacks. “As we continue to see some uncertainty around when people can actually enjoy ‘experiences’ such as holidays, we feel that cash is really the most relevant prize right now, and one that every shopper wants to win, so we are thrilled to be able to bring this to our consumers”.

As 30% of consumers say they are worse off than 12 months ago, 25% are delaying major purchases, and 16% of consumers are finding it harder to make ends meet, the KP Snacks promotion aims to promote great value while offering something exciting and compelling at point of purchase.

Matt Collins, Trading Director at KP Snacks says: “Core brands play a critical role within singles and meal deals, and account for 97% of singles sales. Our new lunchtime initiative looks to recognise this, focusing on our core brands rather than NPD, with the aim to drive purchase repertoire and frequency. With this fun opportunity to ‘win the year’, we hope to give consumers an exciting reason to buy KP Snacks products as part of both lunchtime and on-the-go shopping occasions”.