KP Snacks has expanded its £1 PMP range with Wheat Crunchies and the latest NPD, McCoy’s Muchos. POM-BEAR will also be available in a 2 for £1 format for the first time.
McCoy’s Muchos £1 PMP will come in two flavours, Nacho Cheese and Smoky Chilli Chicken. The Mexican-inspired product was launched in January 2019, backed by a £4 million media investment.
McCoy’s Muchos will be joined on shelves in March by the new £1 Wheat Crunchies PMP, with the classic Crispy Bacon flavour.
Capitalising on the growing healthier snacking trend, POM-BEAR will be extending KP Snacks ‘2 for £1’ offer which has proved extremely popular with other family-favourite brand, Hula Hoops.
Matt Collins, Trading Director at KP Snacks, commented: “PMPs encourage impulse purchases as they give consumers confidence in the value message. Eighty-two percent of retailers tell us they want PMPs and so it makes sense to continually grow our PMP formats for convenience and impulse.”
POM-BEAR 2 for £1 are available now in a case size of 32 x 19g. McCoy’s Muchos Nacho Cheese and Smoky Chilli Chicken (case sizes of 14 x 80g) and Wheat Crunchies Crispy Bacon (case size 14 x 78g) will both be available from 17 March.