KP Snacks extends market-leading £1 pmp range

KP Snacks announced today the expansion of its £1 PMP range with the addition of two new SKUs: Hula Hoops Big Hoops Salt & Vinegar £1 PMP (70g) and Discos Cheese & Onion £1 PMP (70g).

Rolling out in stores this month, the new packs combine KP brands with favourite flavours and an increasingly popular format. The two new products support retailers by capitalising on shopper trends: 82 per cent of retailers say £1 PMPs are must stocks and 40 per cent of snack shoppers say they are more likely to buy a product in PMP format.

The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the best-selling £1 PMP in the convenience channel. Hula Hoops continues to thrive as a dominant player in the CSN category. Worth £155.4m and growing at +10.8 per cent, the Hula Hoops range underwent a modernised packaging refresh at the end of last year to enhance its appeal to a wider audience.

The new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year.

Cheese & Onion is a core flavour and consumer favourite, and the new Discos £1PMP launch is perfectly positioned to capitalise on the +12.2 per cent growth of £1 PMPs in the CSN category. Worth £16.4m and growing at a phenomenal +39.1 per cent, Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.

“We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion,” said Matt Collins, Trading Director at KP Snacks. “We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4 per cent as the hero Food to Go category continues to grow.

“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”

The new products join KP Snacks’ wide-ranging PMP portfolio as the 23rd and 24th £1 PMP SKUs respectively. The KP Snacks £1 PMP range is worth £67.6m and is growing at +12.2 per cent. Hula Hoops is an iconic, family favourite brand, eaten by two million consumers every week with an impressive 90 per cent brand awareness. The Discos snack brand is worth £16.4m and is growing at an astounding +39.1 per cent MAT.