KOPPARBERG, the Swedish fruit cider, has strengthened its alcohol free range with the launch of Kopparberg Alcohol Free Strawberry & Lime.

The new variant joins the brand’s existing alcohol free collection that includes Kopparberg Mixed Fruit and Kopparberg Pear.

As the only cider brand to offer alcohol free variants, the Kopparberg range is aimed at consumers who are looking to lower their alcohol intake, particularly during ‘Dry January’.

Rob Calder, Head of Marketing at Kopparberg, commented: “We’ve had an extremely positive response to our alcohol free range since its launch in 2010 so we’re delighted to be extending it with another of our most popular flavour variants – Strawberry & Lime. Our alcohol free ciders don't compromise on taste and offer a way for retailers to capitalise on the increasing demand for alcohol free products and occasions where people want to moderate their alcohol intake.”