Kinder Chocolate has unveiled a new campaign as part of a new global masterbrand strategy.

The campaign, named A Little, A Lot, kicks off in September with a fully integrated marketing strategy aimed at parents, celebrating special family moments.

“Having a proven, global initiative underpinning all Kinder Chocolate activations in the UK and Ireland is a first for the Kinder Chocolate brand,” said Levi Boorer, customer development director at Ferrero.

“The alignment will help reiterate to shoppers the role that Kinder and its brands play in creating special moments of connection amongst family members.”

The new campaign is part of a multi-channel £3.3 million media investment and follows the recent launch of Kinder’s first ever owned combined license: Animal Adventures.