Leading kids confectionery brand Kinder is bringing back its popular retailer competition offering a chance for five retailers to win a Kinder Easter Egg Hunt for their store.

The competition is designed to support convenience store owners in spreading the joy amongst their communities, capitalising on one of the biggest seasonal opportunities for confectionery in the year.

The campaign will see five lucky retailers win a tailored Kinder Easter Egg Hunt Kit to activate the event in-store and drive excitement around the Easter period.

Kinder is introducing a new element this year, encouraging customers to draw a story featuring their favourite Kinder Surprise Toys. Entrants can then send their stories to Ferrero to be in with a chance of winning a shopping voucher prize.

The new element is devised in conjunction with last year’s winner, Atul Sodha, who enjoyed a spike of 60 percent in footfall at his Londis store following the award-winning activity.

“After such great results were seen in his store after the activation, we were keen to collaborate with Atul and together we developed this added layer that is sure to help retailers to strengthen their bonds with the local community, as well promote the Easter Egg Hunt in their store in the lead up to the event,” said  Levi Boorer, customer development director, Ferrero. .

Sodha said: “These events are really important in creating excitement in-store. They really reinforce our presence in the local community, and the support from Ferrero in attracting locals to visit the store was first class, with the POS and advertising drawing a wide range of customers into store on the day.”

Entries for the retailer competition open from 13 March and winners will be announced in early April, ahead of the activation of the Kinder Easter Egg Hunt on 20-21 April (Easter Weekend). To enter the UK wide competition, retailers must sign up to be a member of Ferrero’s retailer hub, Your Perfect Store.