Confectionery manufacturer Kervan Gida signed an agreement to licence Cartoon Network’s Dexter’s Laboratory brand in the UK.
The new licence will sit alongside the company’s popular Dexters brand and provide an additional character lead element to many new products due for release throughout 2019 and beyond, the Turkish firm said.
“This deal will allow us to source more third party manufactured products from our partners around the world and provide consumers with more top quality confectionery products aligned with two well-known brands,” said Stuart Johnston, managing director of Kervan Gida UK.
“We will invest strongly in the Dexters brand and the Dexter’s Laboratory concept. The new range will offer products suitable to every customer. Our Dexters brand is going from strength to strength, and we’re excited about the possibilities that working with Cartoon Network will bring to our growing business.”