Kerry Foods launches pizza based variant in Attack A Snak range 


Kerry Foods is expanding the snacking category with the launch of its latest limited edition Attack A Snak Variant. Tapping into the popularity of pizza as one of the nation’s top five favourite meals, The expert in chilled brings a new pizza based variant, Pepperoni ‘N’ Cheese with Tomato Ketchup to the snacking market.

Attack A Snak is one of the fastest growing kids cheese snacks at +32.8% and the latest launch is set to continue this momentum, targeting tweens, between the ages of 9-13 who like to personalise their food and interact during the snacking occasion, something which this product allows them to enjoy.

Moreover, 30% of British consumers who have eaten pizza would be interested in trying single-serve pizza to eat on-the-go and this latest limited edition Attack A Snak variant will allow retailers to capitalise on this popularity of pizza.

Attack A Snak is also running an on pack promotion, offering half price entry with each pack to Merlin attractions; Chessington World of Adventures Resort, The Dungeons and Madame Tussauds London and Blackpool.

Steph Scott, Assistant Brand Manager at Kerry Foods, commented: “With the continued success of our core range and the previous popularity of our limited edition variants we wanted to help retailers further tap into this opportunity with an extremely popular dish that we expect to appeal to tweens.

“Across the rest of our range, our on pack promotion with the Merlin attractions strengthens the message behind the brand of individuality and independence by providing added value to tweens which encourages them to have a great experience at one of the Merlin attractions.”

The launch of Attack A Snak Pepperoni ‘N’ Cheese with Tomato Ketchup will be available from April. The Merlin on pack promotion will also run from April and will be available until the end of June.