Kepak says Food To Go is back … bigger, better, bespoke

An innovative range of food-to-go solutions is being launched by Rustlers, the £114.7m brand from Kepak Consumer Foods. The move from the leading micro-snacking brand follows the successful launch of Rustlers’ food-to-go solutions into the OOH sector last year.

Working exclusively with Nebrak Ltd, a company dedicated to creating innovative micro market systems, Rustlers has launched four concepts to provide the perfect solution for every store.

“2020 saw a rapid change in consumer behaviour, namely the shift to more home working,” says Ross Davison, Convenience Controller at Kepak Consumer Foods. “However, there are still 10.6 million people (33 per cent of the total workforce) in key worker occupations and industries who continue to seek meal options throughout the day. Retailers need to appeal to these consumers by offering a 24/7 hot food-to-go solution.”

He added that now the country has a roadmap outlining the easing of restrictions, retailers have a significant opportunity to make more money from their food to go fixtures with Kepak’s bespoke range of in-store solutions.

“This launch is more than just equipment; we will be providing a full food-to-go solution. We’ll work with each retailer on range recommendations and category advice, plus we’ll provide a dedicated POS kit and installation as part of each package.

“From a small microwave up to a larger-scale multi-station unit, Rustlers’ in-store cooking solutions are proven to boost sales whilst removing any concerns over waste and the additional labour costs associated with food-to-go counters. Shoppers simply select, purchase and heat the Rustlers product in store, meaning there is no risk of hot products going to waste.”

The Rustlers-branded microwaves are pre-programmed to cook the bestselling Rustlers SKUs but can also be used to cook other hot food-to-go products for a cross category solution.

“As the UK’s No.1 Chilled Ready Meals brand, selling two packs every second, retailers can use Rustlers as a beacon brand to bring more shoppers into store,” said Ross.

Interested retailers can email [email protected] to book in a consultation for their store.