Kenco has unveiled a brand new look for its Millicano range, aiming to drive category growth.
By tapping into consumer demands for authentic, high quality coffee shop experiences in the comfort of their own homes, there is a clear demand in the category. With Kenco Millicano’s fresh new look and multi-million-pound media campaign from October to December 2022 – including TV, social, digital and in-store activation – there is a big opportunity for retailers to capitalise on the trend, the brand noted.
Including three blends – Original, Intense and Decaff – the range brings to life whole bean coffee in an instant. Capturing all the flavours and aromas of freshly brewed coffee, Kenco Millicano offers shoppers an elevated coffee experience while driving incremental growth to the category.
“As industry leaders who pioneered instant coffee tins in the UK, we are excited to bring our fresh new look to market,” Roberto de Felice, marketing director at Jacobs Douwe Egberts, said.
“Crafted to form a blend of instant coffee with the finest finely-milled whole beans, we are proud to create quality product experiences to support our retail partners as the coffee market continues to grow and remain relevant to consumers.”
The new Millicano tins are available now in Original 100g, Decaf 100g and Intense 95g across all channels, with an RRP: £5.79. Kenco Millicano Original 170g is also available with an RRP of £8.19.
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