JTI said it will significantly expand the distribution of its Logic Compact range across the independent and wholesale channels.
Introduced to the grocery channel last year, Logic Compact is a premium Pod device, which offers an alternative to traditional vaping products. The range also includes magnetic refill pods, available in five flavours.
“We’re thrilled at the consumer response to Logic Compact since we launched it into the KMG and convenience channels last year. Following this success, we’re pleased to now offer the range to all retailers nationwide looking to expand their vaping portfolio and take advantage of the significant sales opportunity the category presents,” said Nick Geens, head of reduced risk products at JTI UK.
Logic Compact has an RRP of £17.50 while the refill pods retail at £5.99. The launch will be supported with a promotion of £10 per device across all channels and a suite of merchandising and point of sale options.