JTI has announced the launch of a new value e-liquid range under its Logic brand.
The Logic EPIQ range, with an RRP of £2.50, will be rolling out from March and exclusive to independent retailers via wholesale for the first three months.
With over half of e-liquid sales in the independent and symbol channel selling for less than £3.00, the range taps in to growing consumer demand for value e-liquids.
Nick Geens, head of reduced risk products at JTI UK, commented: “The Logic EPIQ range combines a value price point with trusted quality from a well-known brand. Offering the highest profit margin in the entire Logic range, we’re confident it will help retailers drive sales in the growing category.”
Available in Price Marked Packs, Logic EPIQ comes in two different strengths and eight flavours, including the UK’s most popular vaping flavours: fruit, menthol, and tobacco.
JTI will support the launch with a full trade advertising campaign and point of sale materials, such as an introductory offer of £45 for a fully-stocked counter display unit, as well as support from over 200 JTI sales representatives.