Jägermeister launches global ‘Night Lights’ campaign with Post Malone PLUS limited-edition bottle

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Post Malone

International superstar Post Malone and Jägermeister have pledged their continued support to nightlife communities worldwide by raising awareness for the #SAVETHENIGHT initiative along with continuing financial support for artists worldwide via “Meister Fund”.

Both Post Malone and the brand are united by their passion for music and together they are amplifying the cause of the initiative, introduced by Jägermeister.

With Post Malone as an ambassador of #SAVETHENIGHT, Jägermeister has launched a 60 second video “Night Lights” shot by Academy Award-nominated director Zachary Heinzerling – a tribute to nightlife.

The short film celebrates the high energy moments of the night and celebrates the excitement for the return to the clubs and stages, honoring artists, local communities, and venues around the world.

 

 

“We wanted to help raise awareness and send support to the whole nightlife community & anyone who’s been affected during these tough times. All the artists, the creatives, the staff – this is for you”, says Post Malone.

“With the long-term commitment of #SAVETHENIGHT we want to continue to provide sustainable support for the global nightlife scene. My special thanks to everyone involved in this incredible project”, says Wolfgang Moeller, Global CMO at Mast-Jägermeister SE. “To share this commitment with a partner like Post Malone is a great honor for us.”

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Jägermeister launches limited-edition bottle to #savethenight

As part of its #SAVETHENIGHT initiative, Jägermeister is launching a new Limited Edition Bottle in selected markets – a symbol for switching the lights of nightlife back on.

The unique design of the bottle tells the story of #SAVETHENIGHT. The Limited Edition – which appears completely dark – visualizes the shutdown of nightlife worldwide. Since Jägermeister is best served ice cold, the magic happens as soon as the liquid has reached its perfect drinking temperature of -18 degrees inside the freezer: The design on the front – with the #SAVETHENIGHT logo printed in gold – starts changing and color appears. The Jägermeister core elements printed directly on the bottle show up and it literally brings life back to nightlife.

“The thermochromic effect symbolizes the support that brings us closer to switching the lights of nightlife back on and helps it to return in all the colors it has to offer,” says Wolfgang Moeller, Global CMO at Mast-Jägermeister SE. “We want to raise awareness for the social meaning of the night and we are hopeful to celebrate the best nights of our lives again soon.”

By purchasing one of the exclusive bottles Jägermeister fans can actively support nightlife communities affected by the extended pause of social and cultural activities: Part of the proceeds go directly to the Meister Fund – a financial support system that benefits projects and innovative ideas of artists and creatives from the Meister network of #SAVETHENIGHT.