Italian healthy drink HOLY makes UK debut

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HOLY – The Wellness Drink, a leading Italian healthy drink brand, has been launched into the UK market.

The two-flavour range – Reload and Reset – hopes to capitalise on the growing wellness movement in the UK, particularly in the post-lockdown scenario. The brand aims to offer a natural boost for those who want to live life to the full, without having to compromise.

“It’s a really exciting time to be launching HOLY – The Wellness Drink to the UK market. The healthy drinks sector is booming in the UK and we’re incredibly excited to be part of that growth,” commented Chas Loze, from HOLY.

“Following our success in Italy, we’re confident that HOLY – The Wellness Drink will both challenge and innovate the market in the UK, giving consumers more options as they prioritise their health.”

The drinks are made up of a unique blend of fruit juices with botanical extracts, enriched with vitamins and minerals. They are all-natural with no additives.

Catering to a range of drinking occasions, the drinks come in premium recyclable glass bottles, with a vibrant, eye-catching colour for each flavour.

The range is currently stocked in Bestway Wholesale, Tree of Life, CLF, best-one and other convenience stores, with a planned listing on Amazon in October. The bottles have an RRP of £1.69.