Industry News
KITKAT launches lucky breaks promotion
Tuesday January 07, 2014
KITKAT launches lucky breaks promotion

Nestlé Confectionery’s flagship brand KITKAT is to kick start the New Year with an exciting new on pack promotion offering consumers the chance to win free European flights.

KITKAT has teamed up with partner airlines Monarch and Aer Lingus to give its consumers a ‘lucky break’ in the shape of the chance to win a free European return flight every 30 minutes between 9am-9pm from 27th January 2014 to 10th March 2014.

What’s more, the promotion also offers consumers the chance to claim £10 off a European return flight by simply collecting three promotional wrappers.

The promotion will feature on a range of KITKAT 4 Finger, KITKAT CHUNKY and KITKAT 2 Finger pack formats, with stock available from 6th January 2014.

With more and more people booking flights at this time of year and looking to escape the January blues, we know that shoppers will love the chance to win flights to a European destination!”, said James Maxton, Nestlé UK & Ireland Senior Corporate Communications Manager.

For retailers, this promotion also provides an excellent opportunity to boost early year confectionery sales. We will be running the promotion across all KITKAT formats thus giving it as broad appeal as possible. Plus, the collect and save element is a new promotional mechanic for the brand and will drive frequency of purchase and footfall in store.”

KITKAT Lucky Breaks will be supported by £3.6 million KITKAT brand media activity over the promotion period, and will include TV and digital advertising.

The total KITKAT brand is worth £206 million and is the 2nd largest singles brand. KITKAT singles are also growing ahead of the confectionery singles category (+1.5%).

Posted by Taru Sugandha

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