IGD has unveiled a new brand identity as it sets out its vision for the future.
Featuring a new logo and bold new colours, the new visual identity reflects the dynamism of the food and consumer goods industry, while underpinning the organisation’s commitment to be a force for good, IGD said.
The trading company of IGD has been rebranded to Commercial Insight, while the charity will now be known for its Social Impact. IGD reinvests the revenue generated through its commercial activities into delivering Social Impact.
“We wanted to adapt our identity and approach to reflect the huge changes that are continually happening across our industry and broader society,” commented Susan Barratt, chief executive of IGD.
“Our evolution brings together our two communities, Commercial Insight and Social Impact, which together drive change that makes a tangible difference for Society, Business and the Individual. This is the purpose of IGD and will be reflected in everything we do as an organisation, to support everyone within the food and consumer goods industry.”
The IGD.com website has also been rebranded in the new identity.
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