The 21st International Food & Drink Event (IFE) 2019 proved to be a huge success as crowds flocked to the showcase of 1,350 innovative, global and cutting-edge food & drink manufacturers.
Buyers from across the globe turned out to meet exhibitors face-to-face, taste new products before they reach the market and broaden their knowledge through thought-provoking content. The food & drink industry’s biggest event of the year, at which Asian Trader was a media partner, IFE 2019 focused on innovation and up-and-coming food & beverage trends.
Highlights included the brand-new Tasting Trends street-food style station where visitors can see and taste the food of tomorrow. Visitors enjoyed watching pioneering chefs cooking up new dishes that are already causing a stir within the industry, plus some new, unfamiliar combinations and flavours.
Buyers discovered the health benefits of the fermented, slightly effervescent kombucha, a sweetened tea that in its raw form has been credited with boosting immunity and improving digestive health. Also on the menu was a punchy wasabi starter by Nick Russell of The Wasabi Company; a Middle Eastern-influenced main course by Tony Kitous, and an African twist on a chocolate brownie with Tokunbo Koiki.