Highland Spring has unveiled a new campaign as part of  its biggest ever investment to the tune of £1 million in its sparkling water.

The ‘Remarkabubble’ campaign aims to address the changing consumption habits of sparkling water by championing its role as a refreshing treat at any time of day.

“Far from sitting on the sidelines of the soft drinks category, sparkling water has major potential for growth if we inspire consumers to incorporate it as an easy way to feel great while they hydrate daily,” said Carol Saunders, head of marketing at Highland Spring Group.

Set to go live on 26 August for four weeks, the multi-channel campaign includes national OOH and digital media as well as PR and social media support.

The outdoor media activity, including billboard and digital screens, will run in close proximity to convenience outlets across the UK.

The campaign follows the unveiling of Highland Spring’s new look sparkling water bottle in June, which will be featured prominently on the ‘Remarkabubble’ creative.