Highland Spring has announced the permanent addition of a 100% recycled and recyclable plastic ‘eco bottle’ to its range.
Following a successful 2018 trial, the Highland Spring 500ml eco bottle will be available in selected retailers nationally from late January. The label features a burst of green colour and a ‘100% recycled plastic bottle’ message.
“We’re delighted with the success of last summer’s trial. We had an incredible response from consumers who loved the idea of having a bottle of Highland Spring that was made from 100% recycled plastic,” said Simon Oldham, chief commercial officer at Highland Spring.
The results showed that shoppers responded extremely well to the 100% recycled plastic eco bottle, with no negative reaction to the appearance of the recycled plastic and a willingness to pay more for recycled material.
The label and cap of the eco bottle, while 100% recyclable, are not made from recycled plastic, though.
The new eco bottle joins the existing Highland Spring range where all bottles are already 100% recyclable. The firm said it will explore where further eco bottles could be added to the range later in the year.