Heineken said it will remove plastic rings and shrink wrapping from its entire portfolio of beer and cider multi-pack cans in the UK by 2021.
Plastic rings will be replaced by a plastic-free topper that uses sustainably sourced cardboard. The topper is 100% recyclable and compostable.
“Creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business,” said Cindy Tervoort, UK Marketing Director, Heineken.
The innovation, part of a £22 million investment, will be rolled out across Heineken, Foster’s and Kronenbourg 1664 multi-pack cans and made available in UK retailers from April 2020.
This will be followed by all Heineken brands in multi-pack cans, including Strongbow, Bulmer’s and John Smith’s by end 2021.
The £22 million investment will be split between Heineken’s Manchester, Tadcaster and Hereford sites, with the technology piloted at the Manchester brewery before the end of the year.