Haribo unveils seasonal campaign in Starmix bags


Haribo has unveiled a seasonal campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix.

With premium UK Forest Holidays up for grabs, shoppers have until 21 April 2019 to find one of 20 random ‘Double Yolkers’ that have joined the five iconic pieces in its top selling bags of Starmix.

Claire James, trade marketing manager for Haribo, said: “Hunt the Double Yolker is Haribo’s biggest ever seasonal campaign, developed to drive excitement and sales as we count down to the Easter occasion.

“As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.”

Available across sharing formats, this product will be in-store from early January. ‘Hunt the Double Yolker’ is also supported by in-store activation that has been designed to drive category sales for retailers.

Shoppers have until 31 May 2019 to claim their prize.