Haribo, the UK’s leading gums and jellies manufacturer, has extended its range with the launch of Squidglets, bringing a playful mix of shapes to the confectionery aisle in a brand new soft-textured recipe.

Easily enjoyed and shared, packs of Squidglets feature six cube shapes with fun expressions available in a variety of flavours and colours including: a pink strawberry-flavoured heart face; a green apple-flavoured tongue face; a blue raspberry-flavoured smiling face; a purple cherry-flavoured winking face; a brown cola-flavoured shocked face and a white vanilla-flavoured innocent face.

“We are very excited to launch Haribo Squidglets. Developing a treat that is tasty and enjoyable but also has real personality and shelf presence is what Haribo is all about – we know this product will become another firm consumer favourite,” commented Alison Satterthwaite, Brand Manager – Haribo UK.

Adding further fun and variety to its extensive product portfolio, Squidglets will appeal to consumers that prefer Haribo’s soft-to-eat treats.

“Customer insight has shown that soft-to-eat treats are becoming increasingly popular, so we are happy to add a new recipe to our range, giving consumers even more choice and a further opportunity to share and enjoy,” added Satterthwaite.

This soft mix of squidge is available now in a range of pack formats, including 140g with an RRP of £1.29.