New research from Central England Co-operative has offered surprising insights into the buying habits of shoppers who are preparing for Halloween.
Based on data gathered from sales across the retailer’s 240 Food Stores, the most unexpected results related to Halloween partying, which showed that beer, cider, lager, wines and spirits are consistently the biggest sellers, followed by crisps, snacks and nuts.
A 9 percent rise in these sales over the Halloween period in 2017, alongside growing demand for party accessories, suggests that Halloween has become a reason for adults to have some fun and organise a spooky-themed get-together. People between the ages of 18 and 34 are now most likely to take part in Halloween festivities.
The general growth in the popularity of Halloween has long been acknowledged, but it may come as a surprise to learn that 84 percent of families plan to celebrate Halloween in some way, according to the Society’s figures.
Pumpkins are without doubt the hallmark of Halloween with Central England Co-operative’s sales rising 9 percent year on year. Pumpkin purchases rise steadily in the week before 31 October and reach their peak around the 29 October, despite the fact that they can keep for eight weeks after picking.
This latest research also revealed that Halloween purchases are often made on a whim, with shoppers’ looking for inspiration while keeping value for money in mind. Figures from 2017 showed that 42 percent of those who treated themselves to Halloween products spent less than £10.