GroceryAid has announced additional services to its helpline to provide grocery colleagues with emotional and practical support amid coronavirus crisis.
British Association for Counselling and Psychotherapy (BACP) counsellors will now be answering calls to the charity’s 24/7 freephone, confidential helpline, with structured counselling services available for those who need in-depth support with mental health.
An option for face to face sessions has been newly introduced if further support deemed necessary after phone counselling sessions. The service simultaneously provides an online Cognitive Behavioural Therapy (CBT) programme.
GroceryAid has also launched an app, Woebot, using artificial intelligence for the first time. The app has an AI counsellor providing ‘in the moment’ emotional support 24/7. Woebot’s other features include mood tracking, advice on concerns and coping techniques.
GroceryAid said it is anticipating a steep increase in both calls to its enhanced helpline and applications for financial support as colleagues are impacted by Covid-19.
“More than ever before, GroceryAid’s support for colleagues throughout the grocery industry is vital to help them cope with the impact of Covid-19 on them and their families,” commented Mandi Leonard, welfare director.
Between 8am and 8pm, the charity’s helpline also offers information typically obtained from the Citizens Advice Bureau through a dedicated team of specially trained advisors. The service can help managers on topics such as managing change, traumatic and critical incidents and effective workplace performance.