GREENALL’S GIN has announced that it will be rolling out price-marked packs (PMPs) for Greenall’s Wild Berry Pink Gin across the UK convenience channel from November, with the new packs available for the special price of £15.99.
The introduction of PMPs on Greenall’s Wild Berry Pink Gin follows a successful year for the brand in the UK, which saw sales of its pink variant double in the off-trade as the brand’s ‘zero-sugar’ message landed, following a nationwide OOH and digital campaign (IRI).
With shoppers’ love affair with pink gin continuing – with flavoured gin driving 93% of gin category growth (IRI), Greenall’s Wild Berry Pink Gin is set to be a winner this Christmas thanks to PMPs, as well as increasing awareness of its zero-sugar status and great taste.
ZERO: sugar
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