Chicken snack brand Grabits is taking its portfolio beyond its core offerings with two new limited-edition flavours, Habanero Mango and Vindaloo, inspired by Mexican and Indian cuisine.
Adding to the existing Original, Chinese and Nice & Spicy flavours, the new Habanero Mango is fruity from natural mango flavour, tangy from tomato, with a spicy kick from the habanero peppers, while the Vindaloo chicken breast fillet is cooked in a fragrant, spicy marinade, giving it an authentic Indian taste.
“Grabits were initially developed as a high in protein, low in fat, healthier alternative to the standard calorie-laden snacks, as well as adding variety to the usual snacking options, and the same concept was applied to the Vindaloo and Habanero Mango flavours,” said Felipe Castillo, head of marketing & innovation at Tyson Foods Europe.
The packaging of the newly designed chicken sticks is inspired by the origin of the flavours and the brand’s unique visual identity.
The limited-edition packs are now available from Booker and Spar wholesalers.