Tayto Group has purchased The Real Pork Crackling Company from owner Chris Cunliffe for an undisclosed sum. As well as producing pork scratchings, the company has several other leading pork crackling brands, such as Golden Pork Crunch and is listed in independents and multiples across the country, including ASDA, Co-Op, Morrisons and Sainsbury’s.
The company currently turns over around £6 million and will join Tayto Group’s other pork scratching label, Mr Porky. Chris Cunliffe will continue to lead the business as well as taking on a wider role as Chief Operating Officer – Pork within the Tayto Group.
Commenting on the acquisition Tayto CEO, Paul Allen said: “This acquisition is an excellent fit for Tayto Group; we are both family-owned businesses and share a lot of the same values and ethos. It gives us a great brand to add to our portfolio in a market segment which continues to grow especially with those seeking a “high in protein” snack. We already produce REAL crisps and this will complement that range really well. It also helps with our growth and the scale of our business. This means we now have a third production facility in Tamworth to add to our other two pork production sites in Westhoughton and Wolverhampton.
“Organic growth and planned acquisition have always been key to our development strategy and this is another phase of that plan.”
Tayto Group Ltd the biggest British-owned crisp and snack manufacturer, producing six million bags a day across its six UK sites. The company remains family-owned and its headquarters are in Co Armagh, Northern Ireland. The Group’s portfolio includes Mr Porky, Golden Wonder, REAL Crisps, Jonathan Crisp, Portlebay Popcorn and Tayto, Northern Ireland’s number one crisp brand.