Premium Indian chutney brand Geeta’s has announced the launch of a new range of Indian sauces.
Four new sauces in the range, Keralan Red Pepper & Mustard, Madras Tomato & Chilli, Mumbai Mango & Lime and Premium Mango, have a wide range of culinary uses from stir fries and barbecues to dips and dressings. Simple-to-use sauces are also perfect for personalisation.
Available from the end of April, the full range will retail in Ocado and selected independent retailers nationwide (MRSP £1.99). The Premium Mango sauce will be available in select Tesco stores from mid-June.
Nitesh Shah, director of business development at Geeta’s, said: “The Indian sauces category has been stagnant, slow moving and unimaginative for several years. We want to add sizzle to the category and inject some excitement through innovation and, in doing so, offer retailers a huge opportunity to bring Indian sauces back to life and drive category growth.”
Geeta’s flagship product, Premium Mango Chutney, was established in the UK more than 25 years ago and continues to lead the way for the brand.
Petty Wood is the distributors for Geeta’s products.