Fruittella has added two new products to its 30% less sugar chewy bags range: Jelly Foams and Gummies.

The new Gummies and Jelly Foams are both available in re-sealable bags, making them ideal as on the go snacks, or in the run up to the Christmas a great sweet treat to share with friends and family.

Matthew Navier, Fruittella Brand Manager says, “Our new Fruittella 30% less sugar sharing bags are part of a strategic decision to expand our range offering consumers conscious choices. It’s key that we’re not only offering consumers an alternative, but one that tastes great and comes in a variety of formats.

“The new Gummies and Jelly Foams complement our existing chewy bags, and give shoppers more choice when it comes to choosing a treat that is a little bit better for them. Stocking a complete range of reduced sugar confectionery alongside our classic core range gives retailers the opportunities to drive incremental sales, and conform to government guidelines and guidance from Public Health England.”

The launch of Fruittella 30% Less Sugar has been supported by £1.5 million marketing spend, and over a million samples will be trialled across the UK in the coming months.