Nigel Broadhurst, chairman of the British Frozen Food Federation (BFFF), has called for a swift end to the uncertainty surrounding Brexit whatever the outcome of the Dec. 12 general election.
Addressing 900 business leaders at the Federation’s Annual Luncheon at London’s Hilton Park Lane today (26 November), Broadhurst said the ‘black cloud’ of Brexit forces many BFFF members to delay important decisions about future investments.
“We all need a swift and decisive solution to the Brexit issue, whatever our individual political views or attitude to Brexit” he told the gathering.
Broadhurst, who is also joint managing director of Iceland Foods, highlighted the role of frozen food in reducing the carbon footprint of the food supply chain in his address.
“Our environmental credentials are first rate. We don’t fly fresh vegetables around the world every day, any necessary transport is done by much more efficient shipping routes generating much less carbon emissions, enabling us to guarantee high quality, convenient food, to be available 365 days a year,” he said.
He also made the case for reduced food waste and nutritional value of frozen.
“We flash freeze our food, so we don’t have to use additional preservatives, maintaining freshness and integrity for much longer. Fresh produce loses vitamins during storage, but freezing vegetables uses nature’s pause button, locking in those crucial vitamins and minerals,” he claimed.