FrieslandCampina is launching on-the-go coffee drink; Barista Coffee Co.
One in ten households now buys Ready to Drink Coffee (IRI).
Initially launching the drink in two flavours of 250ml; traditional Caffe Latte, and Caramel Latte, FrieslandCampina has plans to release more flavours before the end of the year.
The coffee drink appeals to people looking for an affordable cold coffee that doesn’t compromise on taste. Packaged in a stylish can, the product is guaranteed to offer stand-out on shelf and tap into the ever growing on-the-go market.
Coffee growth is stronger than ever before in convenience, growing 31% year on year compared with 24% in the total market (IRI).
Wayne Thompson, Business Unit Controller for Out of Home at FrieslandCampina said, “Year on year, ready-to-Drink Coffee added more absolute value to the category than any other segment, so it makes absolute sense that we’d move into this space. Our commitment lies with our retailers. We want to ensure we’re giving them the tools they need to sell soft drinks successfully, and drive profitability. We’re really proud to have Barista Coffee Co. as part of the FrieslandCampina portfolio and are excited that we’re able to offer such an innovative range of products.”