JTI IS introducing a new look across packs of B&H Dual, to reinforce its position as the fastest growing sub-premium, cigarette brand (Nielsen).
Available across all channels from the beginning of December, both B&H Dual 10s and 20s will feature a bolder, blue design, with an RRP of £4.25 and £8.19 respectively.
The new packs will be supported by a ‘text to win’ competition in January 2015, giving 80 retailers the chance to win £250 worth of B&H Dual stock.
Jeremy Blackburn, JTI Head of Communications, comments: “Not only is B&H Dual the fastest growing sub-premium cigarette brand, it’s also the second largest capsule brand in the UK, having almost doubled its share of the market in the past year.”
For more information on the modernised B&H Dual packs, retailers should speak to their local JTI representative or call the JTI Customer Careline to arrange a visit.
CONTACT: 0800 163 503