Florette has launched a new salad, the Superfood Vitality Mix.
Containing a mild combination of leaves, the new salad has been developed to be the mix of choice for shoppers looking to improve their general health and wellbeing.
Florette has partnered with Diabetes UK for the launch of the new salad. Three pence from every pack of the Superfood Vitality Mix sold will be donated to Diabetes UK, which supports and advises consumers on how to prevent or delay Type 2 diabetes by maintaining a healthy weight, eating well and being active.
High in vitamin A & K, and a source of fibre & calcium, the Superfood Vitality Mix includes baby spinach, ruby chard, kale and carrot.
Rebecca Walker, Brand Manager at Florette comments: “As we head into 2019, healthy eating will continue to be the number one consumer trend. We’ve seen a consistently high demand for our original Superfood Salad since it launched three years ago and we believe the new Vitality Mix – which is part of the Superfood range – will provide a further option to those consumers seeking a healthy alternative at meal times.
“We’re also delighted to support Diabetes UK with this new product. There are 12.3million people in the UK at risk of developing the Type 2 diabetes – and it is estimated three in five of these could be prevented or delayed by adopting a healthier lifestyle – so it made sense to support a cause that is dedicated to educating consumers on the benefits of embracing and maintaining a healthy eating regime. We hope the money generated from the sales of Vitality Mix will help support the vital services this charity provides.”
Florette’s new 120g Superfood Vitality Mix will be sold at a RRP of £1.50.