Market leading salad brand, Florette, will be returning to TV screens this summer with a new, multi-channel campaign to engage salad shoppers with its Always Made with Sunshine message.
At the heart of the media campaign is a new TV advert, on air now, which was filmed in the fields of Murcia in Spain and tells the story of how the brand ‘only grows where the sun goes’ in order to provide the very best tasting salad.
John Armstrong, Marketing Director commented: “Florette always follows the sun to ensure that only the very best quality leaves make it into each of our products and thanks to our network of farms, it’s what stands us apart.
“Sunshine is a powerful territory that speaks to everyone – just thinking about salad leaves grown in sunny fields is much more appealing and immediately makes us feel happier and healthier. Through our new campaign we want to impart these positive feelings and inspire shoppers to buy into the category.”
This year will also see Florette aiming to inject some excitement into the fresh category with a number of innovative new products, including a range of slaws. These follow the Smoothie Mix that was launched in January.
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