Ferrero to support seasonal NPD with £2.7 million investment


Ferrero said it will be launching 10 new seasonal lines for Spring 2020, with a £2.7 million media support.

“We expect to see shoppers planning in advance and being more considered in their purchasing decisions for Mother’s Day and Easter,” said Levi Boorer, customer development director at Ferrero.

“We would therefore encourage retailers to stock up early to make sure they meet the demand for those shoppers looking to purchase in advance.”

Boorer said an array of products will join the Easter eggs range, which is largely driven by NPD. The Kinder range will be strengthened with the launch of two new Kinder Surprise eggs.

The new Kinder Surprise 100g will see Justice League and Trolls toys featured, while the larger Kinder Surprise 220g eggs will receive a Marvel Avengers update.

Thorntons will also be adding two new products, Dinosaur and Unicorn eggs (151g), to its range.

“We’re also introducing a new premium adult option with the Ferrero Collection Egg (240g). Featuring a milk chocolate shell, the egg is complimented with six Ferrero Collection chocolates (Ferrero Rocher, Ferrero Rondnoir and Raffaello),” Boorer added.

The Kinder Joy Easter range will undergo a revamp in 2020, which will see sixteen different toys launched in what will be the ranges’ largest selection. Kinder will also introduce a new Mini Eggs option.

Thorntons will expand its footprint in the self-treat impulse sector with the introduction of a Thorntons Bunny (29g) and Thorntons Chocolate Caramel Egg (36g).

The Kinder novelties range will also see the launch of the Kinder Mix Bunny Headband. The 167g product will feature a selection of Kinder Mini Bueno, Kinder Mini Chocolate and Kinder Mini Chocolate with Cereals for families to share.

In addition, Kinder Chocolate is adding to its fluffy toys range, welcoming a new Leopard (73g) that joins the bunny and sheep novelties.

As an extension of its recent Classics makeover, Thorntons will be giving its boxed chocolates a Spring twist with a new packaging update available throughout the season to encourage shoppers to gift an extra special box of chocolates. The Classic ‘With Love’ box aims to drive relevance across the key seasonal gifting occasions.