Nutella B-Ready

Ferrero is expanding the Nutella B-Ready range with the introduction of a 10-pack  (RRP £2.99) and a 59p RRP price-marked park (PMP)  this month.

The extended line-up will help to cater for larger households on the one hand and to drive increased impulse purchases in-store on the other, said the company.

The light and crunchy biscuit is already available as a single serve and a multipack of six.

Levi Boorer, Customer Development Director, said: “We have had a strong first year in market with Nutella B-Ready and hope to see this success continue with the launch of our new formats. Now established in the biscuits category, Nutella B-Ready is the ideal mid-morning snack, containing 115 calories.”

Nutella B-Ready, which entered the biscuit category, is now worth over £15 million.

Boorer urged retailers to range single serve near till-point or within popular confectionery lines and multipacks in the biscuits aisle to get the most out of the different pack sizes.

Retailers can order a full suite of POS from Ferrero’s dedicated trade hub to capitalise on the launch, the company added.