Euro 2020 boost for Snappy Shopper retailers

Home delivery platform Snappy Shopper said its retail partners are benefiting from a succession of marketing incentives deployed from the end of May, with the most recent campaign taking place during the Euro 2020 football championship.

New customer numbers at 28 June 2021 were up by 46 per cent versus the same week in May whilst the platform also recorded its highest number of customer transactions this year.

“Our partners really welcome the support we offer and we are delighted they are benefitting from the additional income generated,” commented Philippe Rondepierre, Snappy Shopper marketing director.

“The Euro 2020 football championship has presented Snappy Shopper partners with the perfect opportunity to provide the match-time drinks and snacks. Retailers have benefited from increased national exposure over and above the extensive marketing support we already provide and there is a lot more activity planned, during and beyond the summer months.”

Retailers automatically benefit from the fully funded shopper marketing incentives and all that stores need to do is highlight the offers to shoppers by sharing the social media posts.

“Our money-off voucher campaigns are fully funded and there are many more to come.  We have been targeting new, existing and lapsed users with different mechanics. We are also investing nationally in paid social media, search channels and email as well as employing push notifications and in-app pop ups,” Rondepierre added.

The platform is seeing an increase in demand for vouchers as more and more consumers enjoy the online shopping experience, with the number of frequent and loyal users climbing rapidly.

“It is important to demonstrate value across in-store and online channels.  This is why our model enables retailers to operate with in-store prices and special offers and why these voucher campaigns form an integral part of our marketing mix,” Rondepierre said.

“In addition, building virtual relationships with shoppers is becoming as important as developing the real ones that partners have built over many years with their communities. It is important for us to remain engaging, relevant and front of mind with shoppers, in support of our partners’ business.”

Stores using the voucher redemption codes are seeing an increase in orders as a result.

Luke Vincent at H & Jodies (Nisa Local High Heath), said: “We find the Snappy Shopper vouchers redemption codes very useful. We have used the codes quite a bit since the start of the Euro’s and home delivery sales have grown as a result especially the codes for new customers. This hasn’t been just on England match days but every day during the event.

“We are also seeing these new customers ordering from us a second and third time. It’s great that Snappy Shopper funds these voucher codes. They are very easy for retailers to use. As soon as the codes become available, we upload them straight away by promoting them to our 9,000 Facebook followers and to our customer base.”

Rondepierre noted that the platform’s business model is completely dependent upon its partners being successful.

“We made it that way because we knew that it would lead to a collaborative approach and mutual benefits.  We have identified various cohorts of shoppers around every individual store in the country and are able to identify the lifecycle stage they are at, which means that we can test and deploy incentives on a selective basis,” he said.

“We offer unrivalled levels of support to enable local retailers to provide a profitable home delivery service in their neighbourhoods.  That is why over 900 stores are now operating with us and why our top 20 partners have each benefited from over £500,000 million in incremental annual turnover in the past year. This proves how successful the model is.”