Consumers are particularly concerned with the environmental impact of their grocery shopping, finds a new research from the data and analytics company, GlobalData.
The company’s latest consumer survey (September 2018)revealed that 71.4 percent of consumers said that they consider the environmental impacts of their choice of food and grocery retailers and products. This falls to 64.2 percent for clothing & footwear.
Emily Salter, Retail Analyst at GlobalData, commented: “Since the BBC’s Blue Planet documentary series showed the devastating effects that the sheer volume of plastic waste has on marine life bringing the issue to the forefront of consumers’ minds, grocers have had to react and make changes.’’
Many major retailers have announced plastic reduction plans in an attempt to show consumers their concern for the environment.
Salter continued: ‘‘Although the retail industry’s impact on the environment goes far beyond the use of plastic, this data indicates that the recent heightened awareness is likely to have contributed to the high level of consumers considering environmental impacts.’’
That fewer consumers consider the environment when buying clothing & footwear may be down to a lack of awareness and scarcity of more sustainable, yet affordable, options, added a statement from the firm.
Though some retailers, such as H&M and Marks & Spencer, have well-established clothing recycling schemes, there is little information about the environmental impacts of the sector, and these schemes are insufficient to make sustainable choices more widely available.
Salter added: ‘‘Fewer clothing & footwear retailers are making firm commitments to sustainability in comparison to grocers, despite the majority of consumers stating that they consider the environment when purchasing clothing & footwear. In a competitive market as the environment becomes a bigger priority, retailers’ must make their stance on sustainability clearer to the customer.’’