Rice Up! makes healthy and balanced eating easy.

Whole grain brown rice is used as a base for each snack in the range because it has been proven to be one of the healthiest grains; high in fibre, selenium, group B vitamins and gluten-free.

Plus, Rice Up! snacks are made with super seeds inclusion for optimum health, olive oil and only natural ingredients are used, without any yeast or frying.

Available in three formats; traditional Rice Cakes for substantial snacking or light meals, Rice Rolls (mini rice cakes) for canape or dips and crispy Rice Chips, a healthier alternative to crisps.

The new range is available in the following flavours: Quinoa, Sour Cream & Onion, Salt & Pepper, Cheese & Spinach and the ultimate in natural health, 7 Super Seeds, which contain chia, quinoa, amaranth, buckwheat, millet, hemp and flax seeds.

Launched this summer, with first listings in independents stores, Rice Up! has clean, natural looking packaging and offers value for money, with a RRP of £1 for each product in the range.