Accolade Wines has announced the launch of a new range under its fruit flavoured wine brand Echo Falls.
Echo Falls Botanicals aims to cater to the current consumer trend in botanicals, driven primarily by gen-Z and millennial audiences. At 5.5% ABV, the range also looks to fulfill the consumer demand for fruitier and sweeter wine styles with a lower ABV intake.
The new-look line will be available in two flavours, Melon & Mint and Raspberry & Lavender, in750ml bottle.
“Echo Falls is the UK’s number one fruit flavoured wine brand, worth £68.4m in a total category valued at £129.4m and it’s important that the brand keeps up-to-date with trends and leads in innovation,” commented Caroline Thompson-Hill, European marketing director at Accolade Wines.
“The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.”
Echo Falls Botanicals will be on sale with an RRP of £4.50 and listed in Co-Op and Nisa from 20 May and Tesco from 25 May.
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