Eat Natural is set to launch its first-ever multi-media campaign this May, with a clear objective to drive brand awareness and relevance within the retailers’ “better-for-you” snacking category. The brand’s Feel the Nature campaign will span multiple touchpoints.
The investment comes at a time when the retailers’ better-for-you snacks category has experienced significant growth – worth £581.4m and up +9 per cent – with many shoppers looking for alternative snacking options.
“Our vision is to enable consumers to reconnect with nature, providing the authentic taste of the simplest ingredients, blended into delicious recipes, to bring out the great taste of nature,” said Lucia Gimson, Brand Manager. “It’s something that has remained true since the brand’s inception 25 years ago.”
The significant marketing investment marks a momentous milestone since the brand’s acquisition by the Ferrero Group in December 2020, which promised to maintain and further build Eat Natural’s strong brand authenticity, while supporting the company with distribution and expansion.
The campaign will go live on 2 May, spanning 18 weeks, with a second phase planned later in the year.
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