Drink on the go brand Smart Soda launches UK operations

Smart Soda, a leading US healthy beverages brand offering dispensing options to various markets including the c-stores, has announced the launch of companies in the UK and Canada.

Smart Soda has launched Smart Soda UK backed by a highly experienced management team, local production lines and premium-quality equipment. The innovative beverage company said it is the only beverage company in the UK and Europe for customers seeking “better for you” flavored sparkling waters and sodas for offices and restaurants.

“During the pandemic, when the US market was growing rapidly, we began to receive inquiries from companies in the UK, asking where they could buy Smart Soda. That’s when it came to my attention that there really wasn’t anything quite like Smart Soda in the UK and Europe marketplace,” Lior Shafir, Smart Soda chief executive, said.

“Therefore I reached out to Mark Butterfield and Ian Webb, the co-founders of The UK Water Group, colleagues I’ve known for more than 15 years. After a few meetings, we couldn’t remain indifferent to this exciting opportunity. We were totally united in agreement to start SSUK, a subsidiary of Smart Soda Holdings.”

Mark Butterfield added: “Having established a strong reputation in the drinking water industry, Shafir approached us knowing that we founded, built and sold The UK Water Group. His vision was to join forces and establish Smart Soda UK Ltd as part of a global expansion plan. We are thrilled to be building Smart Soda as it is a brilliant fit for both the UK and European markets.”

Coventry retailer Aman Uppal, who runs the One Stop Mount Nod store, has recently revealed to Asian Trader that they have already installed Smart Soda in the store.

“We are the first store in the whole of Europe to have this in our stores I’ve been working with the company behind Smart Soda for the past eight months to bring it to the UK. It helps the whole store,” he said.

Smart Soda has on Thursday also finalised the acquisition of Smart Soda Canada, a former Smart Soda dealer, taking 51 per cent stake. The company added it is in the process of establishing two additional joint ventures in South America and the Middle East by the end of this year

“As part of our pre-IPO expansion program, we’re planning a few more M&A deals this year — both globally and locally. As part of our growth, Smart Soda welcomes Jean-Jacques ‘JJ’ Francoeur and Spencer Deschambault of Smart Soda Canada, Inc., to our family,” Shafir said. “Our goal is that Smart Soda will be available everywhere, both to our US clients and also worldwide through our global offices.”

Smart Soda is a universe of functional beverages crafted with alkaline water serving up a wide-ranging flavor portfolio. It offers dispensing options to food service and workplace sectors also.